We are looking for a Marketing Specialist, who is passionate about building successful brands, to join us in creating and optimizing campaigns geared towards advancing Stratpoint into becoming the leading enabler of business agility through digital transformation.
As a Marketing Specialist, you will work on elevating our digital and traditional marketing campaigns across various channels.
Main duties and responsibilities:
● Manage end-to-end marketing projects.
● Plan, develop and implement direct marketing/prospecting campaigns to generate opportunities and increase profitability.
● Maintain a strong online company voice through the creation of blogs, social media, and other content for the website.
● Provide support for marketing activities by demonstrating expertise in various areas, including events management and PR.
● Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
● Track marketing collateral inventory.
● Undertake competitor research and analyses.
● Establish goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
● Closely track marketing strategy results closely and create detailed reports with data analysis and other feedback.
● Degree in Marketing, Digital Media, or any related field.
● Knowledge and understanding of digital marketing and prospecting.
● Proven experience delivering effective and innovative digital campaigns.
● Experience managing successful digital campaigns, and a solid understanding of social marketing and prospecting.
● Experience using analytics software.
● Experience in digital and traditional marketing within the Information Technology and Services Industry is an advantage.
● Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
● Strong management and negotiation skills, excellent oral and written communication skills.
● Can start immediately.